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About us

Simplifying how teams design for complex systems.

750+

Customers

4,000,000+

Model objects

Profitable

Since incorporating in 2022

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Our "why"

We started in 2020 out of frustration with 💩 products.

⮑ Products that slow teams down instead of moving forward. ⮑ Products that felt dull instead of delightful. ⮑ Products you were told to use, not excited to use. ⮑ Products optimized for sales, not built for us.

At the peak of that frustration, we hit another wall:

Our problem

Communicating complex systems is harder than building them.

⮑ Designing the future feels stuck in the past.

⮑ Slow, fragmented, and full of miscommunication.

One step forward, two steps back.

So we did what builders do.

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This became our rhythm and a foundation to our culture.
No ego. No fear of failure. No noise. Just progress.

Our present

We keep learning every day from the architects who use what we build. We’re builders at heart. Building for those who design the systems of tomorrow. Building for architects who want to communicate clearly, collaborate deeply, and move fast, together.

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Meet the builders

Our crew

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https://storage.tally.so/a55abdc4-2a3d-4821-8f8e-bf9d319f3dc5/David.png

https://storage.tally.so/44038825-8534-458c-8c2c-5940f9cc13df/Tim.png

https://storage.tally.so/ad381a5d-24e5-4ef6-b8f1-dfd0d51508db/Derrick.png

https://storage.tally.so/9c12098e-a666-4d93-a529-b6d65216e669/Oliver.png

https://storage.tally.so/8f2b880d-fb14-4137-b789-f4cba85f8672/Dorian.png

https://storage.tally.so/f76d4d21-b63b-4554-971b-0fcb31191a93/Diego.png

https://storage.tally.so/e36979e0-05cc-41b8-b371-e272a3860229/Matthew.png

https://storage.tally.so/b99efa77-d8c0-423d-80e6-9b68e8e2bb3e/Shehab.png

https://storage.tally.so/afbfc440-c5c0-4a33-a258-60550073f2c4/Brian.png

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Our principles

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Our team culture

We believe in a small but mighty team.
When we consider new people to join us, we look for a few core traits:

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https://storage.tally.so/4bedbd47-5558-4d06-b5eb-cc3415f285aa/Empathetic.png

https://storage.tally.so/87f8f89e-4bf3-45a9-9f6d-6d51edc8da06/Execution.png

https://storage.tally.so/78410b62-4152-4cb1-91d3-0979c0b874c6/Playful.png

https://storage.tally.so/7334c372-f433-441b-a36c-e9f2fd0fa083/Humour.png

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Build with autonomy and trust

We have a relaxed culture focused on autonomy and trust. Our team own what they work on end to end, from designing > building > maintaining > iterating, and we encourage experimentation. We trust each individual will make the best decision with the information they have, and quickly expand beyond the hired for role.

We’ve been profitable since 2022 and will continue to be as we grow. As a profitable company with a lean team, we can focus on what our customers need and want most, without investor pressure, distraction or chasing the next round.

Customer & employee obsessed

Sounds like a place you’d thrive

Let’s see if there’s a place for you here.